Abercrombie & Fitch (A&F) is an American fashion retailer, headed by chairman and CEO Michael S. Jeffries. The A&F brand itself focuses on casualwear and accessories for a target consumer ages of 18 through 22.With over 300 locations in the United States, the brand has embarked on international expansion throughout various world markets.The company also operates three off-shoot brands: abercrombie, Hollister Co., Ruehl and Gilly Hicks (targeting consumers between the ages of 12 to 30).